\professional summary:

areas of expertise

pet industry expertise, pet product development, fabric/textile development, brand development, brand identity, brand positioning, brand innovation,  start-up & repositioning, product development, product management, creative design process, design management, apparel design,  consumer product design, apparel industry expertise, CAD, PLM, ERP, PHOTOSHOP, ILLUSTRATOR, MS OFFICE

SUMMARY
 

  • Comprehensive knowledge of all phases of product manufacture from initial concept to finished product including costing, sales, finance and distribution.
     
  • Outstanding sense of market direction and the next wave with superior ability to conceive create and develop marketing niches that are winners.

     
  • Extensive USA domestic & Asian import manufacturing network. Superior factory/textile/trims supplier network.

  • Complete product management skills - time/action/merchandising, calendars, logistics, budgeting. Ability to deliver product launches in time & at targets.  Direct P&L management expertise.

  • Wide international professional network both on supply and retail sides.

  • Talent for communication, organization, creative troubleshooting and problem solving.  Passion for product - start-up/repositioning/new development/branding!  Passion for technology, social media & their current applications. 

  • Thorough knowledge of worldwide pet & apparel consumer products/retail markets, distribution channels, tradeshows. Astute negotiator, protects profit margins, achieves competitive advantage. Strong hands-on management experience vital to successful translation of concepts into profitable product including hire/fire/train.


PROFESSIONAL BACKGROUND
QUAKER PET GROUP LLC 
FEBFUARY 2011- PRESENT
VP DESIGN - QPG SHERPA

     **SHERPA PET GROUP LLC acquired by QUAKER PET GROUP LLC / NY DOG DESIGN - FEBRUARY 2011**

SHERPA PET GROUP LLC 
JULY 2007 – FEBRUARY 2011
VP DESIGN

Manufacturer of portfolio of best in category premier pet brands including Sherpa’s Pet Trading, Cloak & Dawggie, GoDog, Woof Wear, Fox & Hounds. Responsible for day to day management of product development for all the brands. New product concepts, sourcing opportunities, costing, product management. Oversee continued development of Cloak & Dawggie brand. Work with customer accounts including In the Company of Dogs, LL Bean, Fetchdog, Frontgate, Petco, Petsmart, and other specialty retailers, on new product opportunities and account management.

MCK APPAREL INC d.b.a. CLOAK & DAWGGIE® INC
2003 – JULY 2007
FOUNDER/PRESIDENT

Luxury Boutique Brand of innovative pet products known for high design, fit, & quality. "Invented & Brought to Market" the Velcro® Soft Harness creating a merchandising category in pet inventories that did not exist 7 years ago. Made in the NYC of primarily USA materials. Sold in the Boutique distribution channel through industry trade shows, in-house & rep sales.

  **JULY 2007 OPERATION OF THE BRAND WAS LICENSED TO SHERPA PET GROUP LLC**

SPINLAB INC, New York, NY
2002 – 2006
DIRECTOR/PARTNER/FOUNDER MCK Apparel INC

Product development think tank devoted to consumer focused brand development, brand repositioning, and brand management. Committed to delivering creative new and innovative products to the retail and manufacturing community. Clients included Sara Lee/Just My Size, New Frontier for Hawaiian Tropics, Target, and Wrinqle Japan. New product launches of All-In Fashions, Fit Logic and Cloak & Dawggie.

Developed business feasibility studies, provided project management, and developed new concepts into real and profitable product. Provided design, merchandising & product expertise.


APPAREL INDUSTRY EXPERIENCE:
PRIOR to 2002
DESIGN DIRECTOR, VP DESIGN, VP PRODUCT MANAGEMENT, CREATIVE DIRECTOR, VP MERCHANDISING & DESIGN

Leadership roles, working closely with senior management, in design, development and merchandising of women’s moderate sportswear for premier manufacturers. Key management role in all day to day operations. Directed design staffs to produce four lines annually meeting critical timing and pricing requirements. Product lines in excess of $250+MM wholesale annually.

Specialty in redefinition of existing product labels, brand development, brand innovation. Distribution included TARGET, JC PENNY, K-MART, SEARS, FEDERATED, MAY CO. CORPORATE, DILLIARDS and major specialty retailers. Developed major private label collections for major retailers.

Companies included Tahari INC, Bernard Chaus INC, Counterparts INC, Koret/Kellwood, Gerber Technology


PROFESSIONAL AFFILIATIONS
THE FASHION GROUP INTERNATIONAL, USFSA Member
AMERICAN PET PRODUCTS ASSOCIATION – CORPORATE MEMBER 
 

LANGUAGES
Fluent in Italian, strong working knowledge of French

TECHNOLOGY SKILLS
Fully computer literate utilizing major software Applications for Business, ERP and CAD including PLM, Photoshop, Illustrator Advanced Web Skills 

EDUCATIONAL BACKGROUND
FASHION INSTITUTE OF TECHNOLOGY, NEW YORK, NY
Comprehensive technical coursework in Fashion Design
MONTCLAIR STATE UNIVERSITY, UPPER MONTCLAIR, NJ
Bachelor of Fine Arts Education Degree
OXFORD BROOKES UNIVERSITY, OXFORD, UK
Architectural and Graphics Design Program        

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